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作为外贸业务员这方面的英语和常识你也要掌握并能清晰表达才行

时间:2020.10.16信息来源:功夫外贸

A: I'd like to talk a little more about advertising. I think it has an important part to play in production promotion, would you agree with that?

我想多谈一点广告的问题,我认为广告对促进生产起到很重要的作用,你同意吗?

B:Oh.yes. I certainly would. I see advertising as an essential part of the entire process of marketing. And I think it has an independent function.

是的,我当然同意,我把广告看作整个营销过程的一个重要组成部分,而且我想广告还有它独立的功能。

A:I'm especially interested in the role of image. public relations and advertising in the production promotion, Would you like to tell me the relationships between them?

我对企业形象,公共关系,和广告在促进生产的作用尤其感兴趣。您能给我先容一下三者之间的关系吗?

B:Yes.that's a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.

可是,那是个吸引人的领域, 这个领域在成功推销的整个过程中是至关重要的,特别是公共关系和企业形象。

A:It's really a matter of establishing trust. isn't it? There is a close relationship between building a reputation and establishing what we call goodwill.Am I right?

就是建立信任的问题,对吗?建立名誉和创建商业信誉有密切关系,对吧?

B: Yes,we all know what it is when a company has it and we clearly know when a company doesn't have it.

对,大家都清楚当一家企业建立了良好的信誉,对它意味着什么;同时,更清楚如果企业没有信誉,这又意味着什么。

A: I think we all know that.

我想大家都了解这一点。

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B: The same thing applies to a product, too. And that's why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products, But in the long run it's the image that really counts.

这也适于产品,所以我认为特定产品的广告,其效果也是有限的,好的广告对唤起人们对产品的注意和先容新产品当然是重要的。然而从长远来讲企业的形象是真正起作用的。

A: I understand, publich relations plays a role in building image, both product image and company image.

我明白了,公共关系在树立形象,包括产品形象和企业形象方面发挥了关键作用。

B: Yes, advertising can help build product recognition, but product itself builds image.


   
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